Plantego : Product Launch CampaignAdvertising, Branding, Illustration, Photography
Plantego : Product Launch Campaign
Plantego´ is a plant-based product series mainly focusing on butter and spreads for open faced sandwiches. This campaign focused on the launch of three new plant-based spreads made with chickpea combined with either bell-pepper, avocado or beetroot.
The campaign played with the idea of pick-up lines and love-stories by showing chickpea and bell-pepper/avocado/beetroot falling in love.