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Plantego : Product Launch Campaign

Advertising, Branding, Illustration, Photography

Plantego : Product Launch Campaign

Plantego´ is a plant-based product series mainly focusing on butter and spreads for open faced sandwiches. This campaign focused on the launch of three new plant-based spreads made with chickpea combined with either bell-pepper, avocado or beetroot.

 

The campaign played with the idea of pick-up lines and love-stories by showing chickpea and bell-pepper/avocado/beetroot falling in love. 

In addition to promotional videos, posters, adshels, digital boards and other outdoor campaign placements, the campaign also featured a playful instagram account with inspiring recipes:  @plantego

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