Den Grumsete JulebrusenBranding, Illustration, Packaging
Den Grumsete Julebrusen
Illustration and soda label for «Den Grumsete Julebrusen» (The Cloudy Christmas Soda). Julebrus (Christmas Soda) is a norwegian traditional type of soda appearing in stores during Christmas times. It is brewed by most Norwegian breweries as a Christmas drink for minors (who aren’t eligible by law to enjoy the traditional juleøl/Christmas Ale), but is also very popular amongst adults. Christmas Soda is usually transparent red or brown in colour. «Den Grumsete Julebrusen» (The Cloudy Christmas Soda) is a opaque orange. Focus was placed on the unusual look of this brand, by using orange as the main colour of the scenery.
Illustrated and designed by me at Hausmann.