Den Grumsete Julebrusen

Branding, Illustration, Packaging

Den Grumsete Julebrusen

Illustration and soda label for «Den Grumsete Julebrusen» (The Cloudy Christmas Soda). Julebrus (Christmas Soda) is a norwegian traditional type of soda appearing in stores during Christmas times. It is brewed by most Norwegian breweries as a Christmas drink for minors (who aren’t eligible by law to enjoy the traditional juleøl/Christmas Ale), but is also very popular amongst adults. Christmas Soda is usually transparent red or brown in colour. «Den Grumsete Julebrusen» (The Cloudy Christmas Soda) is a opaque orange. Focus was placed on the unusual look of this brand, by using orange as the main colour of the scenery.

Illustrated and designed by me at Hausmann.

Rough sketch
Primary sketch
Colour test
Finished illustration
Front label

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